I love when people use marketing to raise awareness about causes. Something that has always tugged at my heart strings is the knowledge that high fashion is synonymous with child labour.
Being a person that loves fashion but also believes strongly in human rights, this issue hits close to home. A campaign of this scale in Brazil was really refreshing to see.
Ad and Photo Cred:
Abrinq Foundation - Save The Children
B&W Dress, Blue Dress, Pullover, Sweater, Tunic
Agency: Lew'Lara\TBWA São Paulo, Brazil
Gold Lion
— High-fashion clothes become a prison for children in developing countries in these striking Brazilian ads about child labor.