I thought i would share one of my favourite examples of interactive and experiential marketing campaigns. I think their approach was really well done and just genius in nature. I'm pretty sure they have to have had some kind of monitoring involved as not all individuals are of legal age to drink, but i think this is just brilliant!
What better way to capture the attention of an audience and compel them to strike up conversations and share this experience than over a pint?
Looks refreshing.