For some, Domino is their go-to pizza
place. For others, Domino is simply another pizza stop. No matter what your
opinion is of Domino, you must admit their new minimal brand packaging is
clever.
In the UK, Domino redesigned its pizza
delivery boxes into bold dominos that reflect their signature colours.
Capitalizing on the fact that Domino’s pizzas are ordered
in pairs 96% of the time, Domino’s has made it fun to order more than one.
As the brand states, “don’t order a pizza, order Domino’s”. This new brand
packaging has resulted in worldwide recognition including the 2016 Pentawards.